inZOI’s extraordinary launch and PUBG’s ongoing popularity led to Krafton’s “record-high” financial quarter

Krafton has released its first quarter financial results for 2025, and it looks like the launch of inZOI alongside the continued popularity of PUBG has led to a “record-high” sales performance. Not too shabby!

In terms of exact figures, Krafton announced it made 874.2 billion South Korean Won (or ~454 million GBP / ~607 million USD) in quarterly sales, as well as an operating profit of 457.3 billion South Korean Won (~238 million GBP / ~318 million USD). In terms of percentile growth, that’s sales up by 31.3% and operating profit up by 47.3%. It’s easy to see it’s been a darn good month for Krafton.

In terms of platform growth, the company has seen continued upward momentum across PC, mobile, and PC thanks to Krafton’s library of games. Krafton makes note of PUBG’s continued live service presence contributing to this growth, alongside the new release of inZOI which played a “pivitol role”. Krafton also noted that on mobile platforms, “premium items, strategic IP collaborations, and localised marketing efforts drove increased sales”, especially with games like Battlegrounds Mobile India, an exceptionally popular shooter in a region largely ignored by other big publishers.

Other interesting stats include PUBG retaining a 1.4 million concurrent player figure during March, which is absolutely wild. inZOI reportedly sold over a million copies in its first week, the largest initial sales figure for a Krafton title and roughly 95% of these sales came from countries outside of South Korea. In response to this success, Krafton has stated that it wants to turn inZOI into another longterm IP like it has done with PUBG.

It’s a cool story for certain, PUBG and inZOI are both rad games with a lot of love and care put into them. The story beneath this story is that there’s real merit in targeting territories outside of the traditional hotspots of America and Western Europe. What this means is that Krafton not only is reaping the fruits from an underserved market, but somewhat cushioned from economic turmoil in elsewhere in the world.

It’s a company to look at moving forward for those of you like me who are invested in the business of worldwide video game development. Especially if you’re interested in the relationship of wider economic and policital shifts and how they impact the industry. The obvious example that may come to your mind is the widespread US tariffs, but if you’ve spotted the rising tensions between India and Pakistan in the news recent, that too may result in drastic changes in how much time and money this base of Indian gamers can spend on games like Battlegrounds Mobile India. Hopefully not, of course.

Are you a big fan of what Krafton has been doing these past years? Do you think the company will continue to grow? Let us know below!